Brand Development
Brand Research • Brand Auditing • Brand Naming + Nomenclature • Brand Definition + Portfolio Architecture • Opportunity Horizon Assessment • Brand Architecture Development + Documentation • Visual Identity + Expression System Design (physical and digital) • Verbal Identity + Story Sharing • Patient Experience + Behavior Mapping • Consumer/Patient Journey Mapping • Branded Environment Design • Culture + Employer Branding • Brand Champion Program Design • Channel Strategy Development + Design • Launch Strategy, Planning + Implementation • Brand Engagement Tracking