BRAND BUILDING • AUDIENCE ENGAGEMENT • STRATEGIC MARKETING

How We Do It

It’s about who and what we bring to the table to get every job done. Our toolset coupled with our passion for helping build, strengthen and grow brands is what we draw upon to help our clients accomplish real results.
brand

Brand Development

Brand Research • Brand Auditing • Brand Naming + Nomenclature • Brand Definition + Portfolio Architecture • Opportunity Horizon Assessment • Brand Architecture Development + Documentation • Visual Identity + Expression System Design (physical and digital) • Verbal Identity + Story Sharing • Patient Experience + Behavior Mapping • Consumer/Patient Journey Mapping • Branded Environment Design • Culture + Employer Branding • Brand Champion Program Design • Channel Strategy Development + Design • Launch Strategy, Planning + Implementation • Brand Engagement Tracking

target

Target Audience Engagement

Research + Strategic Planning • Patient/Donor Touchpoint Mapping + Management • Ideation + Creative Development • Patient Experience Program Design + Implementation • Program Execution + Management + Measurement

creative

Creative Development, Photography + Videography

Storyboarding • Videography + Video Animation • Patient/Physician Story Sharing • Photography • Photo Library Development + Management

traditional

Traditional + Digital Advertising

Planning + Design + Execution • Measurement of Search + Display Campaigns • Rich Media Integration

web & social

Web + Social

Channel Integration + Optimization • Web Design + Content Development • Content Planning + Curation • SEO + Site Monitoring • Open Graph Management • Social Media Planning + Platform Development • Social Program Execution + Community Management