Franklin Street Partners combines perspective on the financial markets with a deep understanding of their client’s goals, whether individuals, multigenerational families, foundations, or institutions. They strive to stay ahead of the curve, and when the company needed to branch out into financial advice for professional athletes – CCL met the challenge. It takes thousands of hours of practice to become a truly exceptional athlete, and sometimes their careers last no longer than five years—so they need to manage their income with the right team. We developed marketing collateral with a high-class, personal touch, in a complete package that presented Franklin Street Partners to this audience.