For more than twenty years, we’ve worked closely with clients to build, strengthen and evolve their brands. We do what we do because we love exceeding expectations—not just our clients’, but also our own.
Driven, Inc. – Identity & Print Advertising
After several years of significant growth, Driven, Inc.—an e-discovery service provider—was ready to make their initial foray into advertising. But first they needed to evolve their identity.
We designed Driven’s new logo to convey the feel of a calm, cool, tech savvy company customers could count on. The logo itself also includes a reference to the number “1,” or “ONE”, Driven’s software platform. By incorporating their flagship product into the logo of the overall brand, we solved a larger issue the company was facing—disparity between awareness of the platform and the company who made it.
For Driven’s first print campaign, we positioned them uniquely within the e-discovery space by focusing on natural imagery (specifically, natural camouflage). When it comes to advertising, the majority of the e-discovery companies use on tech-heavy imagery and promises of speed and performance. So, when we began running full-page print ads using similar messaging (i.e. “Find it faster.”) paired with examples of natural camouflage, the response was immediate and significant.